13 Reasons Women Are Transforming Group Travel into a New Form of Sisterhood

Women now lead the charge in global travel, turning ordinary trips into powerful movements of connection and empowerment.

Travel is increasingly about connection and empowerment. According to Money & Banking Magazine, 82% of women are the primary decision-makers for family trips, and women constitute over 64% of all global travelers. This isn’t just a trend; it’s a sisterhood in the making, where shared adventures foster lasting connections and create life-changing experiences.

Here are reasons why women are transforming group travel into something truly special.

Intergenerational friendship is flourishing

Group travel is bridging generational gaps in truly inspiring ways. In 2025, tours will see participants spanning from their mid-20s to their 70s, with friendships forming effortlessly across age lines. 

Women-only travel experiences are booming

This surge fits neatly into the broader picture. According to Condor Ferries, 14% of women plan to take a women-only trip in 2025, part of a larger trend of women seeking intentional, empowering travel experiences, such as solo or small-group trips.

Women as sustainability leaders

In 2025, women are at the forefront of sustainable travel, many seeking eco-friendly experiences and supporting local communities. This drive for responsible tourism is not just a trend but a powerful movement led by women who want their adventures to have a positive impact on both people and the environment.

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An empowered demographic is shaping the industry

Women are not just planning trips; they’re influencing the travel industry’s direction. Skift Research reports that women make 82% of all travel decisions. It’s not just about booking the next vacation; women are actively shaping the types of travel experiences that resonate with them.

Sisterhood through shared safety

Safety is a top priority for female travelers, particularly because they face risks like gender-based violence and harassment, according to a BioMed Central study. However, traveling in groups alleviates many of these worries.

Women plan & research more meticulously

Unlike their male counterparts, women book group trips a month or more in advance, ensuring detailed planning for a smoother experience. This careful approach results in safer and richer travel experiences, with better itineraries and more thoughtful accommodations. 

Group trips foster meaningful bonds

The magic of group travel lies in the lasting connections it fosters. According to Condor Ferries, 36% of solo travelers surveyed traveled with a small group in the last year. These relationships often go beyond travel, becoming a vital part of the emotional and social fabric of women’s lives.

Revival of cultural traditions through group travel

In 2025, women’s group tours include immersive cultural experiences with local women, from artisan workshops in Morocco to indigenous guides in Peru. By engaging in these authentic cultural exchanges, women travelers are reviving traditional practices while supporting local communities.

Travel tech & social media unite the sisterhood

Women will turn to social media platforms like Instagram, TikTok, and Pinterest for travel inspiration and connection, according to Condor Ferries. Social media is helping to foster real-life meetups, turning online connections into genuine friendships and group travel opportunities.

Women-only cruises and adventure expeditions are surging

Women are seeking more adventurous travel experiences, with dedicated women-only cruises and expeditions becoming increasingly popular. Demand for these exclusive tours is expected to double. Whether it’s a relaxing cruise or an adrenaline-pumping adventure, women are choosing to bond with other like-minded explorers in settings tailored to their needs.

Support in health and wellness treatments

Health and wellness are top priorities for women travelers, with many increasingly choosing retreats centered on mindfulness, yoga, and nutrition. Group travel, especially in a wellness context, provides valuable emotional support and reduces travel-related anxiety.

Group travel reduces solo travel barriers

While solo female travel continues to trend, women say group trips offer the ideal balance of independence and security. Group trips give women the freedom to explore while remaining part of a supportive network, making unfamiliar destinations feel less intimidating.

The rise of digital “frolleagues” and new networks

In a digital-first world, women now travel with friends met online. According to Hilton’s 2025 Trends Report, 29% of global travelers frequently travel with “frolleagues”—friends who are also colleagues —on leisure trips. Platforms that facilitate group trip planning and connection are expanding travel opportunities, even for women who may not have a traditional friend group to join. 

Key takeaway

Women are revolutionizing group travel by creating empowered networks of support, adventure, and connection. From the rise of women-only travel experiences and intergenerational friendships to their leadership in sustainability and health, women are turning group trips into sisterhoods that provide both personal growth and lasting bonds.

Disclosure line: This article was developed with the assistance of AI and was subsequently reviewed, revised, and approved by our editorial team.

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