Can You Rent A Middle Aged Man in Japan? Yes, But It’s Not How it Sounds
In Japan, you can indeed rent an old man. This peculiar service, known as “Ossan Rental,” has gained popularity in recent years.
While it may sound strange to Western ears, there are several reasons why this concept has taken root in Japanese society. The phenomenon of renting middle-aged men in Japan is not as dark as it sounds at first, and you might be surprised by how innocuous the concept is. Learn all about renting a middle-aged Japanese man or “ossan” below.
What Is the Ossan Rental Service?

Ossan Rental is a legitimate business in Japan where people can rent middle-aged men, typically between 45 and 65 years old, for various non-sexual purposes. The service was founded in 2012 by Takanobu Nishimoto, who started by renting himself out before expanding the business. Let’s talk more about how this business works and how people use it.
They Have Diverse Rental Options

Customers can choose from different types of ossan, including “normal,” “kind,” “cultural,” and even “small snugly” old men, depending on their preferences and needs. This aspect of the rental service is a little unsettling, but it’s not meant to be derogatory toward the men. And none of the types of men you can rent have negative connotations like “ugly” so it’s still a mostly positive concept.
They Offer Versatile Services

A rented ossan can provide various services, such as accompanying clients to movies, shopping trips, or sports activities. They can also offer companionship for drinking sessions or long drives. And these are just the most common things people do with their ossan, but you can do practically anything as long as the ossan is okay with it and it doesn’t violate any of the rental service terms.
There Is a Professional Vetting Process

Not just anyone can become a rental ossan. The service carefully vets applicants, with only about one in fifty making the cut. This ensures that clients receive high-quality companionship. This process also aims to keep clients safe, so people with criminal backgrounds or violent histories are not accepted. We’re not sure exactly how we can define “high-quality companionship” but the rental service certainly has standards for it.
You Must Respect Ethical Boundaries

It’s important to note that the service has clear ethical boundaries. Ossan are not available for illegal or evasive actions, maintaining the legitimacy and safety of the service. No sexual acts, drug use, violence, or crime are allowed. Clients are expected to treat their ossan with respect and kindness. While renting an older man may sound sketchy, it’s not sinister in nature. It’s actually quite wholesome. And people do it for a few different reasons.
People Do it to Enjoy Affordable Companionship

Renting an ossan which literally translates to “middle-aged man” is surprisingly affordable. The service typically costs around ¥1,000, which is roughly $7 per hour, making it accessible to a wide range of customers. As mentioned, this is not sexual, so people rent these older men to have as companions or sometimes tour guides!
It Can Be a Wonderful Cultural Exchange

For foreigners visiting Japan, renting an ossan can be an excellent way to learn about Japanese culture, food, dating customs, work culture, and even real estate. Visiting a new country by yourself can be scary, and having a kind older man to guide you can make it a bit easier. Many people talk about how they want to be “immersed” in the culture when they travel somewhere new, and this is a phenomenal way to do that.
Some Use it to Combat Loneliness

In a society where loneliness and social isolation are growing concerns, the Ossan Rental service offers a unique solution for those seeking companionship or a friendly ear. The service is definitely not just for tourists. Japan is a crowded city, and those kinds of urban settings can be surprisingly isolating. Renting an ossan can help people mitigate loneliness and find social connections.
Would You Rent an Old Japanese Man?

While the concept of renting an old man may seem unusual, it’s a legitimate and increasingly popular service in Japan. The Ossan Rental service has gained significant traction since its inception. By 2016, it was receiving around a thousand requests per year, with continued growth expected.
As with many unique services in Japan, it reflects the country’s innovative approach to addressing social issues and providing companionship in an increasingly isolated world. When we first heard about it, we were disturbed, but now we’re endeared — and kind of want to rent a sweet old man to hang out with.
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