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10 Ways BookTok Is Revolutionizing Gen Z Reading and The Publishing Industry

One might think that TikTok and reading are at odds with each other, but that’s not true. BookTok is a popular community and trend on the social video app that is doing wonders to support authors, publishing, and the joy of reading. 

For anyone who loves to read and discuss ideas with people, BookTok might be a fabulous community for you to explore and engage with. Let’s dive deeper into what BookTok is all about.

The Rise of BookTok

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BookTok is a thriving community on TikTok dedicated to all things literary. Users create short videos discussing, reviewing, and recommending books, often with creative and engaging content. 

Considered a type of subculture, BookTok has amassed over 107 billion views globally, particularly resonating with Gen Z users born between 1996 and 2010. BookTok has become a powerful force in the publishing industry, influencing reading habits and book sales on an unprecedented scale.

Igniting a Passion for Reading

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BookTok has reignited Gen Z’s love for reading. Almost two-thirds (59%) of 16-25-year-olds say that BookTok or book influencers have helped them discover a passion for reading. The platform’s algorithm serves content tailored to users’ interests, exposing them to a diverse array of literary genres and making reading more accessible and exciting. 

There has been a significant increase in reading among Gen Z, with many reporting that they now read more frequently than before. And we can thank BookTok for that. In a world of scrolling and clicking, this return to books can have very positive effects. 

Diversifying Reading Choices

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One of BookTok’s most significant impacts is its ability to broaden Gen Z’s reading horizons. A staggering 68% of Gen Z readers say that BookTok has inspired them to read books they would have never considered otherwise. 

Exposure to diverse genres and authors has led to a more eclectic reading culture among young people, encouraging them to explore beyond their usual preferences and discover new literary worlds. While reading is more or less a solo activity, discussing books with people is a marvelous way for young readers to open their minds to new genres, styles, authors, and more.

Boosting Book Sales and Reshaping the Market

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BookTok’s influence extends beyond personal reading habits to significantly impact the publishing industry. Nearly half (49%) of Gen Z respondents reported visiting physical bookshops to buy books they’ve seen on BookTok. Considering that some believe libraries and bookstores are on their way to extinction, this is an exciting shift in the industry. 

The reading trend has led to a surge in sales for BookTok-recommended titles, with some publishers reporting increases of up to 220%. That’s huge. As a result, bookstores now often feature “As Seen on BookTok” sections, highlighting the platform’s influence on retail strategies. 

Empowering Indie Authors and Diverse Voices

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BookTok has become a powerful tool for indie authors and marginalized voices to gain visibility. The platform’s democratic nature allows lesser-known authors to reach wide audiences, sometimes leading to unexpected bestsellers. There are far more authors out there than just James Patterson and Stephen King, and it’s wonderful to see them get recognition.

The shift in selection habits has given readers access to a more diverse range of stories and perspectives, with 79% of Gen Z respondents stating that diversity and representation play a huge role in their book choices. So, BookTok is not only encouraging people to pick up books, but it’s encouraging people to find books that may fly under the radar. 

Transforming Author-Reader Relationships

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The rise of BookTok has changed how authors interact with their audience. Many authors now actively engage on TikTok to promote their work and connect with readers. 

Author and reader direct interaction has created a more intimate relationship between writers and their audience, allowing for real-time feedback and fostering a sense of community around books and reading. Rather than being a mysterious figure behind a byline, authors are becoming more associated with their work, creating a deeper and more interesting dynamic for readers. 

Influencing Publishing Decisions

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BookTok’s impact on the publishing industry goes beyond sales. Publishers are now using the platform to gain insights into reader preferences and trends. Data is always king, and the data from BookTok is invaluable. This has led to changes in publishing strategies, with some genres like romance and young adult fiction seeing increased attention due to their popularity on BookTok. 

The platform has become a valuable tool for publishers to understand and cater to Gen Z’s reading interests. An exciting aspect of these reading interests is diversity and inclusion, as mentioned above. 

Creating a Global Reading Community

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BookTok has fostered a global community of readers, transcending geographical boundaries. Nearly one in five (19%) Gen Z users say that following the BookTok hashtag helped them find a community, with another 16% reporting that they made new friends through BookTok. 

People on BookTok feel a sense of belonging and shared passion, which has made reading a more social and interactive experience for many young people. It can be a bummer if you finish an amazing, complicated book, and have no one to chat about it with. But if no one in your life wants to read the books you read, you can now turn to BookTok for engagement.

Reviving Interest in Physical Books

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Contrary to expectations, BookTok has contributed to a resurgence in physical book sales among Gen Z. Many young readers prefer print books over digital formats, citing reasons such as reduced eye strain and easier focus. 

Gen Z preferences have led to increased support for independent bookstores and libraries, as young readers become more conscious about where they purchase their books. That is not to say that all BookTok fans have done away with Kindles and other digital reading devices, but Gen Z is discovering a love for the touch and feel of a physical book.

The Fun Side of Reading

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BookTok has injected a new level of fun and creativity into the reading experience. Users create engaging content like dramatic book reenactments, emotional reaction videos to plot twists, and visually appealing “book aesthetic” videos. 

Some young people have negative associations with reading due to struggles in school or mind-numbing assignments. This playful approach to literature has made reading more appealing and accessible to a generation often stereotyped as being glued to screens, proving that digital platforms can indeed foster a love for traditional media.

The Written Word Is Alive and Well

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From the progression of AI to the popularity of television, there have been countless times in history that people say “the written word is dead.” TikTok itself might be viewed as an adversary to the written word, but it doesn’t have to be. 

BookTok proves that TikTok can positively impact people, especially younger generations. While many might be addicted to their screens, that doesn’t mean they can’t also appreciate a good book.

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Gen Z Can’t Type. Is That A Bad Thing?

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READ: Gen Z Can’t Type. Is That A Bad Thing?

Millennials Are Less Promiscuous Than Their Boomer Parents – And More Tolerant

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Would you believe us if we told you boomers are having more sex than millennials? What about if we said boomers are getting divorced more than millennials? Well, it’s true!

Over the years, attitudes toward love, relationships, marriage, and sex have shifted dramatically across generations. Millennials tend to have more liberal views on these topics, but their behavior is often more conservative compared to previous generations. That is to say, they might not want to have sex, but they don’t mind if you do. 

READ: Millennials Are Less Promiscuous Than Their Boomer Parents – And More Tolerant

As You Age Your Self-Esteem Should Rise: Are You On Track?

Older-couple-on-bikes-Shutterstock_1941915907-Photo-credit_-Lordn-via-Shutterstock
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In a society often fixated on youthfulness, aging is sometimes seen as a process to be dreaded. However, a recent study brings a refreshing perspective by highlighting that self-esteem tends to reach its zenith with age. According to a study published in the journal of the American Psychological Association, the age of 60 appears to be the prime time for self-esteem, and this positive trend can persist for a remarkable decade. READ: As You Age Your Self-Esteem Should Rise: Are You On Track?

Science Tells Us What To Expect As We Age: Strategies For Thriving In Later Life

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How does aging affect our bodies and minds, and how can we adapt to those differences? These are questions that pertain to us all. Aging gradually alters people over decades, a long period shaped by individuals’ economic and social circumstances, their behaviors, their neighborhoods, and other factors. Also, while people experience common physiological issues in later life, they don’t follow a well-charted, developmentally predetermined path. Let’s take a look at what science has told us to expect. READ: Science Tells Us What To Expect As We Age: Strategies For Thriving In Later Life

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Authors

  • Robin Jaffin headshot circle

    As the co-founder and managing partner of the digital media partnership Shift Works Partners, LLC through two online media brands, FODMAP Everyday® and The Queen Zone she has played a pivotal role in promoting dietary solutions for individuals with specific needs in the health and wellness industry as well as amplify the voices and experiences of women worldwide.

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  • Veronica Booth

    Veronica is a lifestyle and culture writer from Boston, MA, with a passion for all things entertainment, fashion, food, and travel. She graduated from Boston University in 2019 with a bachelor's in English literature. She writes about what inspires her — a stylish Wes Anderson film, a clever cleaning hack, a surprising fashion trend. Her writing ranges from cheeky listicles to thoughtful editorials. When she’s not writing about life's little joys, she likes to dive into deeper topics, such as poignant cultural shifts, mental health studies, and controversial trends. She has written for and been syndicated by publications like The Weather Channel, The Daily Meal, The Borgen Project, MSN, and Not Deer Magazine.

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